Strategic Plan

Future Planning

The TSHA Executive Board meets annually to establish, review, and evaluate TSHA's long-range goals. The desired outcome for the meeting is to define a direction for the Association that is clear, concise, measurable, doable, and concentrated/focused on just a few priorities. This document provides a summary of the goals, objectives, and key activities adopted by the TSHA Executive Board to achieve TSHA's mission: Empowering members to provide the highest quality, life-changing care for individuals with communication and related disorders.

2023-2025 TSHA Strategic Plan

Pillar: Education

Organizational Objectives:

  • Deliver high-quality and innovative, in-person education annually at the TSHA Annual Convention.
  • Create high-quality, advanced, year-round, CE opportunities through on-demand and/or live educational offerings.
  • Expand the knowledge base and skill set of members related to self-advocacy through the creation of toolkits and educational offerings specific to the variety of work settings within TSHA’s membership.
  • Create continuing educational opportunities on diversity, equity, inclusion, and belonging.

Pillar: Member Engagement and Belonging

Organizational Objectives:

  • Utilize innovative marketing techniques and social media to communicate TSHA’s value proposition, and empower members to tell our story.
  • Grow a healthy and diverse membership by attracting new student members and active members, while engaging existing ones.
  • Build a network and resources within TSHA to support speech-language pathologists and audiologists in attaining leadership skills, professional recognition, career advancement, and career fulfillment.
  • Develop and operationalize an organizational structure, communications and a culture that supports diversity, equity, inclusion, and belonging within TSHA.
  • Build communities that provide opportunities to connect, collaborate, and advance the professions of speech-language pathology and audiology in the state of Texas.

Pillar: Advocacy

Organizational Objectives:

  • Advocate on behalf of speech-language pathologists and audiologists in Texas with a focus on issues identified annually for TSHA’s legislative platform.
  • Increase the professional recognition of speech-language pathologists and audiologists to varied audiences including, but not limited to school boards, hospital administrators, physicians, and legislators.
  • Empower members, with resource guides and training, to self-advocate for appropriate workloads, improved compensation, and professional recognition.
  • Create tools and resources that members can use to encourage individuals with diverse identities to enter the professions of speech-language pathology and audiology in Texas.
  • Address regulations within the Texas Department of Licensing and Regulation (TDLR), and the Texas Department of Health and Human Services (HHSC) and support the maintenance of licensure for speech-language pathologists (SLPs) and audiologists in the state of Texas

Pillar: Operational Excellence

Organizational Objectives: 

  • Modernize and centralize our online infrastructure to enable efficient workflow and access to resources, templates and guides for TSHA volunteers and staff.
  • Optimize the use of professional staff services (State Office staff and contractors) to enhance the operations of the organization.
  • Maintain strong investment and reserve portfolios to ensure a strong future for TSHA  Explore new revenue opportunities for TSHA, with a focus on non-dues revenue.
  • Strengthen TSHA’s communication and marketing efforts to members and stakeholders.